This course offers a strategic overview of Business-to-Business (B2B) marketing, focusing on the unique challenges and opportunities of marketing to organizations. Participants will gain practical knowledge across key areas such as B2B buyer behavior, market analysis, lead generation, digital marketing, and account-based marketing (ABM). The program also explores the integration of sales and marketing, effective content strategies, global B2B outreach, and the role of trade shows and events. Designed for marketing professionals and business leaders, this course provides actionable insights to drive growth and build strong B2B relationships.